Designer and Art Director Elana Schlenker recently launched travelling pop-up store for gender wage equality Less Than 100, where every product is priced to reflect the age gap in the particular location of each pop-up store. The first project recently opening in Pittsburgh, Pennsylvania where women each only 76% of what men earn, so each product (a selection of goods from women artists, makers, and entrepreneurs) will be sold at 100% retail price to men, and 76% of that price to women.
A deceptively simple but powerful project that helps create a conversation around gender inequality in a relatable and dynamic manner, whilst also promoting and empowering women makers, artists, and entrepreneurs. I'd love to see this project all over the world to create awareness and push for gender equality worldwide!
Read more at www.lessthan100.org and make sure to visit the store if you are in Pittsburgh!